MSP TODAY NEWS

Unified Communications Services Gains Video Hooks

By Doug Barney

Avaya is one of the big names in Unified Communications (UC), but no company can do it all alone. They need partners, especially for complex installs like UC.

One Avaya partner is Altura Communication Solutions, which offers managed services and communication enabled solutions and managed services. Altura hopes to up its UC with the addition of high quality video for conferencing. At least that’s the notion behind the company’s deal to carry Avaya's Radvision Scopia video tool.

Radvision, now a healthy 21 years old, is a pioneer in video conferencing and is now owned by Avaya, although the Radvision branding remains. Avaya, as expected, welcomes the news. "Avaya Connect partners like Altura help us achieve our goal of driving consistent, high-quality communications experiences for customers.

By adding Radvision video to their Avaya portfolio of collaboration solutions, Altura expands the reach of their end-to-end UC offerings," remarked  Karl Soderlund, vice president, Amercias Channel Sales "With this portfolio addition, Altura can help businesses develop their existing video collaboration capabilities in new and exciting ways."

UC Trends

Unified Communications, often now offered as a cloud service through companies such as Thinking Phones and Microsoft Lync which is part of Office 365, is not just taking hold, but transforming many of the shops it enters.

Many customers start slow with UC. For some the enterprise grade instant messaging is the initial driver. The next adoption is often presence. Later Web, audio and video conferencing are activated. The ultimate step is ripping out the legacy PBX and either replacing it with and IP PBX, hosted PBX, or pure cloud voice service where the PBX functions are invisible to the end customer.

Hosted voice and UC options also have the advantages that come with the cloud. Voice services can be accesses nearly anywhere and from multiple devices, IP phones, smart phones, softphones on PCs and tablets.

This new class of services support both Bring Your Own Device (BYOD) and mobile workers. In fact with many services callers have the same virtual experience whether they are in the office using a dedicated phone, in a home office, or on the beach with a smart phone


Edited by Amanda Ciccatelli

MSPToday Editor at Large

SHARE THIS ARTICLE
Related Articles

Home Automation Will Increase in Popularity in the Next Decade

By: Special Guest    6/25/2019

Smart homes and home automation have been the subject of science fiction stories for decades.

Read More

Swift Sensors IoT Solution Set to Protect Rare and Valuable Museum Exhibits

By: Arti Loftus    5/29/2019

A lot of museums around the world are located in old buildings which may be subject to drafts, warm or cold areas of uneven heating, many of the build…

Read More

Safer, Smarter Public Venues: Powering Dr. Phillips Center

By: Shrey Fadia    5/29/2019

Siemens recently demonstrated its role as a technology partner for the Dr. Phillips Center on Orlando, where Siemens helps with safety issues and othe…

Read More

Jacksonville Jaguars Bring Game Day to a New Level with Siemens

By: Shrey Fadia    5/29/2019

Technology today is increasingly embedded into public venues, as part of Smart City projects, Smart Transportation and Smart Factory projects, and now…

Read More

Resilient Cites: Orlando's Most Exciting Ride

By: Shrey Fadia    5/28/2019

Siemens featured Orlando in their their flagship U.S. technology and innovation conference held recently in Orlando (Spotlight on Innovation 2019).

Read More