Sponsored by Kaseya, half-day session takes place February 11, 2026 at the Greater Fort Lauderdale/Broward County Convention Center
Shelton, CT – December 15, 2025 — MSP Expo, part of the #TECHSUPERSHOW, today announced the addition of a new, high-impact workshop designed to help Managed Service Providers (MSPs) strengthen customer relationships, improve service delivery, and reduce churn in an increasingly competitive marketplace.
The workshop, “Reduce Churn By Improving Your Customer Experience,” sponsored by Kaseya, will be held on Wednesday, February 11, 2026, at the Greater Fort Lauderdale/Broward County Convention Center as part of MSP Expo 2026.
As MSPs face mounting pressure to differentiate beyond pricing and SLAs, customer experience (CX) has become one of the most critical, yet often overlooked, drivers of retention and long-term profitability. This interactive workshop will give MSPs proven frameworks, real-world examples, and actionable tactics they can implement immediately to elevate their customer experience and extend the lifetime value of every client.
Attendees will learn:
- Proven tactics MSPs use to reduce churn without increasing overhead
- What modern MSP customers expect—and where most providers fall short
- Real examples of MSPs that transformed their CX and retained high-risk accounts
- Communication and transparency strategies that build long-term trust
- Early warning indicators that predict churn before it happens
- How improving CX directly boosts MRR, margins, and upsell potential
- Differentiation strategies that stand out in a crowded MSP market
- A practical action plan to improve service delivery immediately
“Customer experience is quickly becoming the most important differentiator for MSPs,” said Rich Tehrani, CEO of TMC and Conference Chairman of MSP Expo. “With competition at an all-time high, MSPs that invest in CX not only protect their existing revenue, they unlock new opportunities for growth. This workshop gives MSPs the insights, templates, and strategies they need to elevate their business and deliver the level of service customers now demand. It’s truly a must-attend session for any MSP focused on retention and long-term success.”
Kaseya is the leading global provider of AI-powered IT management and cybersecurity software. Its Kaseya 365 platform is purpose-built to meet the demands of multifunctional IT professionals, offering a unified solution to manage infrastructure, secure endpoints, back up critical data and streamline operations. Serving nearly 50,000 MSPs and IT departments across more than 170 countries, Kaseya’s portfolio includes trusted brands such as Datto, Unitrends, IT Glue, ConnectBooster, Spanning Cloud Apps, RapidFire Tools and more. Headquartered in Miami, Florida, Kaseya is privately held with operations in more than a dozen countries. To learn more, visit www.kaseya.com.
The workshop is open to all MSP Expo attendees and is included with your conference registration.
MSP Expo brings together MSP business owners, technology specialists, channel executives, and industry thought leaders for three days of education, networking, and business growth opportunities. MSP Expo 2026 runs February 10-12 and is part of the broader ITEXPO #TECHSUPERSHOW, featuring multiple co-located technology events.
Secure Your Spot
For full agenda details, speakers and registration options for MSP Expo 2026, visit www.mspexpo.com
Media Contact:
Stephanie Thompson
Communications Liaison, TMC
[email protected]
Sponsorship Contacts:
Joe Fabiano, TMC | [email protected] | 203-852-6800 x132
Maureen Gambino, TMC | [email protected] | 203-852-6800 x109
About TMC
TMC provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.
Edited by
Erik Linask
