Leading Business Communications & Technology Event for The Channel and MSPs Returns to Fort Lauderdale, February 10-12, 2026
Shelton, CT — September 2, 2025 — TMC today announced that Stock in the Channel, the modern B2B eCommerce platform powering the digital economy for VARs, IT resellers and MSPs, has signed on as a Silver Sponsor of MSP Expo 2026, part of the #TECHSUPERSHOW, taking place February 10-12, 2026 at the Greater Fort Lauderdale / Broward County Convention Center in Fort Lauderdale, Florida.
Now in its 28th year, MSP Expo and the ITEXPO #TECHSUPERSHOW remain one of the longest-running and most respected events in business technology. Each year, MSPs, resellers and other members of the channel attend MSP Expo to evaluate solutions, sign on with new partners, and reinforce relationships.
Stock in the Channel’s Modern Selling and e-Commerce solutions help over 70,000 VARs, MSPs and IT Service providers find accurate stock and prices for over 3 million IT products from over 30 distributors across the USA, and over 6 million products from over 600 Distributors in 23 Countries across the globe, digitally transforming the way the technology industry does business.
“We’re looking forward to connecting with MSPs, VARs, and partners at MSP Expo 2026. It’s a great opportunity to showcase how our latest innovations—especially in eCommerce and channel enablement—are helping businesses grow, adapt, and thrive in a rapidly evolving tech landscape,” said Paul Meyers, Managing Director, Stock in the Channel.
“It’s great to have Stock in the Channel back as a Silver Sponsor of MSP Expo 2026,” said Rich Tehrani, TMC CEO and Conference Chairman. “Their e-commerce platform is revolutionizing the way IT companies source the products their clients need. The thousands of MSPs and resellers at MSP Expo must stop by booth 1355 to see what it’s all about.”
Why Attend MSP Expo 2026?
- Discover and demo solutions in messaging, AI, communications, cybersecurity, CX, network modernization, UC/UCaaS, cloud, SIP Trunking, and collaboration.
- Network with and learn from thousands of potential vendor partners and MSP peers from around the globe.
- Learn from 300+ speakers across multiple co-located events including MSP Expo, ITEXPO, AI Agent Event, Enterprise Cybersecurity Expo, Generative AI Expo, and Future of CX.
- Evaluate new partners and vendors to support your clients’ 2026 IT and digital transformation priorities.
- Connect with Stock in the Channel and other top technology innovators who can help solve your technology challenges.
About Stock in the Channel:
Stock in the Channel is the leading B2B e-commerce platform for IT resellers, VARs, and MSPs in 23 countries across the globe. Trusted by over 70,000 customers and partners, the platform aggregates real-time product data, pricing, and availability from major distributors, enabling resellers to streamline procurement and deliver accurate, up-to-date information to their customers with Stock in the Channel’s e-commerce solutions.
With deep expertise in e-commerce technology and seamless integration with platforms like Shopify, Stock in the Channel empowers businesses to launch fully functional, branded Webstores with minimal setup. Our mission is to simplify digital transformation for the channel, helping partners grow their online presence, improve customer experience, and drive revenue.
Media Contact:
Stephanie Thompson
Communications Liaison, TMC
[email protected]
Sponsorship Contacts:
Joe Fabiano, TMC | [email protected] | 203-852-6800 x132
Maureen Gambino, TMC | [email protected] | 203-852-6800 x109
Follow MSP Expo:
X/Twitter: @mspexpo
#TECHSUPERSHOW Networking Group on LinkedIn: LinkedIn
Edited by
Erik Linask
