
Data loss isn’t a matter of if — it’s a matter of when. Whether caused by human error, malicious attacks, hardware failures or natural disasters, these events can grind operations to a halt and wreak havoc on most organizations. Every second of downtime translates into lost revenue and opportunity.
Outside of the immediate revenue losses, there are costs tied to restoring systems, reputational damage and potential regulatory penalties. Businesses without a clear pathway to recovery often find themselves scrambling to pick up the pieces.
That is why having a well-defined recovery strategy in place is not just about bouncing back — it’s about surviving and thriving in the face of adversity.
But recovery is more than just a technical challenge; it’s a business imperative. When data is the lifeblood of an organization, resilience becomes the measure of its strength. That means investing in systems, tools and processes for continuity, even when the unexpected strikes. It’s not about eliminating risk entirely...that’s impossible. Instead, it’s about creating a roadmap that minimizes the fallout, protects key assets and gets you back on your feet faster than the competition.
And CrashPlan is the company to do just that.
CrashPlan provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With its backup and recovery capabilities for data stored on servers, on endpoint devices and in SaaS applications, CrashPlan’s solutions are trusted by entrepreneurs, professionals and businesses of all sizes worldwide.
There is an opportunity to learn more from CrashPlan at MSP Expo 2025, taking place February 11-13 in Fort Lauderdale, Florida. CrashPlan is a Silver sponsor; and Eric Hall, Senior Customer Experience Manager, CrashPlan, will be part of a panel session, “Building a Scalable MSP Business: Creating a System for Growth,” set for 11:00-11:45 AM Wednesday, February 12.
Recently, CrashPlan announced it entered a new partnership with data management and recovery provider Ontrack. The partnership means Ontrack will offer its 50,000-plus customers discounted access to CrashPlan’s data backup solutions to strengthen data resiliency for businesses of all sizes.
Ontrack provides technology-driven services and solutions to help legal, corporate and government entities as well as consumers manage, recover, search, analyze, review and produce data efficiently and cost-effectively. Ontrack also has cleanroom facilities worldwide and engineering expertise in every major global region. Because of what it offers, small businesses and Fortune 100 companies alike count on Ontrack for data recovery and restoration.
Now, with the partnership, Ontrack customers, who often turn to the company after experiencing data loss events, will proactively prevent future incidents with CrashPlan. Additionally, as part of the agreement, Ontrack will offer a special 10% discount on CrashPlan's backup solutions with every drive they ship to clients.
“Data loss events are inevitable, and businesses today need every pathway to recovery that can minimize downtime and financial impact,” said Christine Schaefer, chief marketing officer for CrashPlan. “Our partnership with Ontrack means their customers can recover from setbacks faster and enjoy greater peace of mind knowing they’re better protected from future disruptions.”
The partnership between CrashPlan and Ontrack is a win-win. It taps into the strengths of both companies to offer better data protection and recovery solutions. CrashPlan’s reputation for scalable backup solutions aligns well with Ontrack’s expertise in data recovery, which creates a pathway from proactive prevention to reactive restoration.
CrashPlan is a Silver sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 11-13. And there is a chance to hear more from Eric Hall, Senior Customer Experience Manager, CrashPlan, during “Building a Scalable MSP Business: Creating a System for Growth,” set for 11:00-11:45 AM Wednesday, February 12. MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. CrashPlan will be in booth #2370 in the exhibit hall.Edited by
Greg Tavarez