MSPs have become indispensable for businesses of all sizes today. They act as an extension of a company's IT department by providing a range of services that ensure the smooth and uninterrupted functioning of critical IT infrastructure.
Dedicated MSPs possess the expertise and resources to manage and maintain a company's entire IT ecosystem, including networks, servers, workstations, cloud services and cybersecurity. MSPs also often have access to cutting-edge technologies and best practices that allow them to proactively identify and address potential issues before they escalate into major disruptions.
The long-story-short of this? MSPs help keep businesses operational by providing expert IT support, proactive maintenance and a strong security posture. Their value lies in their ability to ensure business continuity and enhance productivity.
Recognizing the critical role of MSPs in keeping their clients' operations running smoothly, LogicMonitor, a SaaS-based hybrid observability platform powered by AI, recently announced a partnership with AppDirect.
LogicMonitor offers hybrid observability powered by AI. The company's SaaS-based platform, LM Envision, enables observability across on-prem and multi-cloud environments. LogicMonitor provides IT and business teams operational visibility and predictability across their technologies and applications to focus less on troubleshooting and more on delivering extraordinary employee and customer experiences.
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success.
The partnership will bring LogicMonitor’s hybrid observability capabilities to AppDirect's extensive network of IT service providers. One example is “Veeue powered by AppDirect,” a fully integrated, managed services solution built on LogicMonitor's Envision platform. It will enable IT service providers to enhance service delivery, streamline operations, and drive customer satisfaction through best-in-class Hybrid Observability powered by AI.
"Veeue powered by AppDirect" integrates LogicMonitor's:
- Predictive analytics and real-time visibility into infrastructure health for advanced data center observability
- Network and multi-cloud monitoring for smooth performance across complex hybrid environments from a single pane of glass view
- Actionable insights that power incident management and deliver business intelligence for faster, data-driven decisions to minimize downtime and enhance operational efficiency
"MSPs are the trusted IT partners keeping their operations running," said Renée Bergeron, Chief Operating Officer, AppDirect. "This collaboration with LogicMonitor marks an important evolution for AppDirect's community - equipping MSPs with Gen AI-powered tools to meet the demands of today's complex IT environments."
AppDirect is LogicMonitor's first Technology Service Distributor partner, a new category of partnership for both companies. This partnership is designed to scale hybrid observability and managed services for MSPs to enable them to provide their customers with unmatched visibility and resilience across complex infrastructures.
Together, the companies empower MSPs to deliver proactive, AI-driven solutions that ensure uptime, performance and smooth operations for businesses relying on their IT services.
"With this new partnership, we are proud to be setting a high standard for what's possible in managed IT services with AppDirect by our side — delivering critical monitoring and intelligence across the full spectrum of hybrid infrastructure," said Michael Tarbet, Global Vice President, MSP and Channel, LogicMonitor. "AppDirect's leadership in subscription commerce and their deep network of Technology Advisors and Integrators is the ideal match for LogicMonitor's industry-leading hybrid observability platform."
To learn how you can take your MSP to the next level, don’t miss MSP Expo 2025. Taking place February 11-13, 2025, in Fort Lauderdale, Florida, MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education focused on growth strategies, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their businesses.
Edited by
Alex Passett
