The modern security landscape is marked by an increasing barrage of threats. In fact, 2023 saw a 72% increase in data breaches since 2021, according Identity Threat Research Center’s 2023 Data Breach Report. As cybercriminals refine their tactics and exploit emerging vulnerabilities, traditional security measures often struggle to keep pace.
This is where AI-driven solutions, like SentinelOne’s Purple AI, make a difference.
Purple AI uses generative artificial intelligence (GenAI) to enhance the threat hunting, investigation and response capabilities of security teams. By analyzing vast datasets of security events and indicators of compromise, Purple AI identifies patterns and anomalies that might otherwise go unnoticed.
In addition to threat hunting, Purple AI also assists with the investigation process. When an incident occurs, Purple AI provides automated analysis and recommendations that help security teams quickly understand the nature of the attack and identify the root cause.
Now, these capabilities are widely available to the MSP market because of a recent agreement between SentinelOne and Sherweb.
Sherweb connects businesses with IT solutions tailored to their needs. Now, Sherweb recently announced the availability of Purple AI in its marketplace, which means MSPs have a new way to change their cybersecurity operations with an innovative GenAI security solution.
“At Sherweb, we’re committed to providing MSPs with cutting-edge security solutions to meet the changing needs of their clients,” said Benji Germain, Vice President, Product at Sherweb. "Being first to market with SentinelOne’s Purple AI demonstrates that commitment and gives our partners access to a solution that allows them to protect clients more efficiently than ever.”
Purple AI plays a crucial role in democratizing AI-driven security solutions. By providing an intuitive interface and automating many of the tasks involved in threat hunting, investigation and response, Purple AI makes it easier for MSPs of all sizes to benefit from innovative security technologies. What this does is level the playing field and enhance the overall security posture of their clients.
Furthermore, Purple AI's user-friendly approach reduces the need for extensive training and specialized expertise. This not only lowers the barrier to entry but also enables MSPs to deploy AI-driven solutions more quickly, responding to emerging threats in a timely manner.
“With Purple AI, MSPs can use AI to combat skill shortages, uplevel their analysts and save time by translating natural language into complex threat hunting queries,” Germain added. “This is essential for faster detection and response, reducing downtime and protecting critical assets."
By simplifying AI adoption, Purple AI equips MSPs to stay ahead of the curve and deliver more effective security services to their clients.
To learn how to take your MSP to the next level, don’t miss MSP Expo 2024. Taking place from February 11-13, 2025 in Fort Lauderdale, Florida, MSP Expo is the premier event for MSPs. It offers a three-day experience that combines conference education focused on growth strategies, networking opportunities, an exhibit hall full of the latest technologies, and other solutions to help MSPs build their businesses.Edited by
Alex Passett