BBT.live and Advantech Bring Secure Edge Connectivity to SMB/SME Landscape

BBT.live and Advantech Bring Secure Edge Connectivity to SMB/SME Landscape

By Greg Tavarez

Businesses of all sizes rely on seamless connectivity to stay competitive and responsive to the changing market demands. The unsung hero in this scenario? That must be the intricate web of networks that enable swift communication, data transfer and collaboration.

However, for many SMBs, navigating the intricate terrains of edge security and infrastructure can be akin to scaling a tech-fueled Mt. Everest. The challenges lie in ensuring the security of data at the peripheries, safeguarding against cyber threats and establishing a reliable and efficient technological backbone that can support the business's growth without becoming a hindrance.

So, in a move poised to reshape the landscape of edge connectivity for SMBs, BBT.live and Advantech announced a strategic collaboration. This partnership will see BBT.live's BeBroadband as a Service platform preloaded on Advantech's edge devices, offering secure and subscription-based connectivity solutions to SMBs worldwide.

BeBroadband as a Service is a cloud-based platform leveraging SD-WAN and SASE technology. It empowers service providers to deliver comprehensive managed connectivity solutions to their business clients, encompassing SASE, cybersecurity, cloud-based WAN optimization, and centralized management. Advantech, a provider of industrial IoT and network solutions, boasts a robust portfolio of edge devices, making them ideal candidates for pre-loading with BeBroadband's secure connectivity platform.

This collaboration streamlines deployment for service providers and their SMB clients. By offering Advantech devices pre-embedded with BeBroadband, the need for complex software installation is eliminated. Importantly, for businesses this means setup time and associated costs are reduced. It also simplifies ongoing management, as BeBroadband's centralized dashboard allows service providers to remotely monitor and manage connectivity for all their SMB customers.

"We are dedicated to pushing the boundaries of technology to deliver exceptional solutions to our service providers," said Erez Zelikovitz, Executive Vice President, Chief Product and Revenue Officer at BBT.live. "Our partnership with Advantech strengthens our commitment to providing computing solutions that empower businesses in their digital transformation and allow them to thrive in the always shifting digital age."

The collaborative offering extends beyond convenience. BeBroadband's platform equips SMBs with various security features, such as zero trust, advanced threat detection and secure multi-cloud access. Additionally, the platform's multi-cloud capabilities provide SMBs with improved flexibility for accessing cloud applications and services.

“This partnership represents an important milestone in our commitment to delivering high-quality, reliable software-defined networking solutions that drive value for our customers,” said Brian Wilson, AVP sales at Advantech.

The initial roll-out will focus on Advantech's popular FWA-1112VC and FWA-1212VC edge devices, well-suited for SMB deployments. These devices, preloaded with BeBroadband Inside – powered by BBT.live – will be available for purchase directly from Advantech, allowing service providers to seamlessly onboard new SMB clients with secure and efficient connectivity solutions.



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