MSP Expo Sponsor Viirtue and AppDirect Pioneer Change in B2B Subscription Sphere

MSP Expo Sponsor Viirtue and AppDirect Pioneer Change in B2B Subscription Sphere

By Greg Tavarez

The MSP landscape is constantly evolving due largely to technological advancements and businesses' constant overall drives to enhance and scale operations. Therefore, staying competitive and delivering excellent service are imperative for MSPs.

But what exactly are considered “excellent” services in 2023? 2024?

Well, MSPs must exhibit a commitment to anticipating and mitigating potential issues before they impact operations. This involves continuous monitoring, prompt troubleshooting and implementing scalable solutions that align with clients' long-term business objectives. Effective communication, transparency and a collaborative partnership further characterize outstanding MSP services.

That seems standard among MSPs services today. So, another question pops up. What are ways MSPs can expand on their services? Well, white-label VoIP services seem to be gaining traction among MSPs, according to MSP Expo sponsor Viirtue. White-label VoIP needs to be embraced to enhance MSP services, increase value and meet the demand for affordable and flexible communication solutions.

Viirtue transforms white label VoIP and UCaaS so you can stay competitive in your industry and easily scale your business with modern tools and support. They have a proprietary VoIP reseller engine that automates workflows and simplifies all aspects of being a VoIP reseller. And they provide a turnkey tool for sales, quoting, tax automation, marketing and online learning that supports branded platforms and gives clients the edge on capturing and winning more business.

Wanting to make its white-label VoIP solutions available to an even broader audience, Viirtue recently announced its strategic partnership with AppDirect, a B2B subscription commerce platform company.

AppDirect is headquartered in San Francisco and is well-known in the B2B subscription commerce arena for connecting technology providers, advisers and businesses. With a vast network comprising over 1,000 providers, 10,000 advisers and 5 million subscribers, AppDirect stands as a trusted partner in simplifying the process of buying, selling and managing technology.

The Viirtue and AppDirect collaboration is set to unlock new horizons for businesses across the U.S. because it is expected to yield a suite of new solutions, products and services that will empower businesses, streamline operations and foster innovation.

“Viirtue’s innovative offering will empower AppDirect’s channel partners and MSP’s to deliver top-notch telecommunications solutions to our customers, we’re excited about the opportunities this collaboration brings,” said Christopher Shubert, Vice President of Channel Sales at AppDirect.

Both companies are committed to a shared vision of elevating the B2B subscription commerce experience. They want to ensure that businesses have the tools, resources and support they need to thrive in an evolving digital landscape.

“This alliance with AppDirect is not just a partnership; it’s a step into the future of B2B commerce,” said Dan Rosenrauch, CEO of Viirtue. “Together, we’re poised to offer solutions that are sleek, polished, and truly transformative.”

Viirtue is a sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 13-15, 2024. Part of the #TECHSUPERSHOW, MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. Viirtue will be in booth #805 in the exhibit hall.

Edited by Alex Passett
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MSPToday Editor

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