MSP Expo Sponsor Guardz Equips MSPs with Cybersecurity Sales Support and Insightful ROI Reports

MSP Expo Sponsor Guardz Equips MSPs with Cybersecurity Sales Support and Insightful ROI Reports

By Greg Tavarez

Small businesses encountered a surge in cyberattacks over the past year. In fact, 73% of small businesses have fallen victim to cybersecurity incidents, according to the Identity Theft Resource Center. This alarming trend highlights the need for enhanced cybersecurity measures and awareness to safeguard the sensitive data of these vulnerable businesses.

Therefore, small businesses must turn to MSPs, which then must detect, monitor and resolve a vast amount of security incident alerts and logs. They are challenged with doing so, all while facing a growing number of attack vectors and breaches. So, to best protect these important and vulnerable businesses, MSPs require seamless platforms, cost-efficient and holistic solutions and support for sales and business development.

Knowing the needs of MSPs, MSP Expo sponsor Guardz is an all-encompassing cybersecurity solution for MSPs that leverages AI to defend SMEs against evolving threats. With automated detection and response capabilities across users, emails, devices, data and cloud apps from a single interface, Guardz combines robust technology and insurance expertise to consistently monitor and optimize business security, preventing attacks and mitigating risks.

The cybersecurity company's latest offering, MSP Growth Hub, now enables MSPs to better protect and serve existing SME customers and foster new business conversion. The Growth Hub is designed to empower MSPs by consolidating essential tools and resources in a centralized hub. This fosters enhanced customer engagement and facilitates overall business growth.

The platform offers a wealth of marketing assets geared toward improving communication effectiveness and driving sales performance through personalized collateral. MSPs can establish continuous, real-time connections with channel managers 24/7.

The Growth Hub provides tailored reports that spotlight clients' evolving cyber landscapes and potential vulnerabilities over time, which allows MSPs to distinguish themselves with detailed risk analyses for prospective clients. The platform also supports branding customization, allowing MSPs to personalize their business interactions and provides a clear and comprehensive snapshot of customer subscriptions.

Additionally, MSPs gain access to the Guardz referral program that offers commissions of up to $1,000 per conversion.

"Our holistic platform was built to democratize cybersecurity for small and mid-sized businesses and enable MSPs to thrive," said Dor Eisner, CEO and co-founder of Guardz. "With everything required for an MSP to protect a business and expand their customer base in one place, we're allowing our MSP partners to significantly and easily increase their range of capabilities while fostering meaningful business conversion and increasing their revenue streams."

Guardz is a Gold sponsor of MSP Expo, taking place in Fort Lauderdale, Florida, February 13-15, 2024. Part of the #TECHSUPERSHOW, MSP Expo is the premier event for MSPs, offering a three-day experience combining conference education, networking opportunities, an exhibit hall full of the latest technologies and solutions to help MSPs build their business, and more. Guardz will be in booth #442 in the exhibit hall.

Edited by Alex Passett
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