Aware Launches Partner Program for Biometric Solutions

Aware Inc. announced a new partner program to empower large- and mid-market technology providers with biometric technology. The program aims to offer clarity, transparency, and enticing incentives for current and prospective partners.

In the evolving digital security landscape, biometric authentication is taking center stage due to its effectiveness and as it becomes a more accessible technology, it's also seeing an increase in consumer acceptance.

One projection suggests that the use of biometric authentication for secure payments will double by 2025. Technology providers, spanning from system integrators to distributors, resellers, consultants, and even large software companies, are now turning to biometrics to differentiate and bolster revenue streams.

Aware said the company will work hand in hand with partners across various aspects, including sales and marketing, customer enablement and support, and pricing strategies. The announcement also introduces a range of partner tiers, an ecosystem hub, and a host of partner marketing initiatives.

As we move into an era where biometrics play a pivotal role in digital identity verification and access control, Aware's partner program is a move to bring benefits to technology providers and end-users.

“Today’s technology users demand access to their devices and online accounts that are exceptionally easy and instantaneous, without any compromise in security,” said Craig Herman, CRO, Aware. “Organizations of all sizes - from global enterprises to startups - know that offering the convenience and unwavering security of biometric authentication can make their products and services stand out from the competition. This is creating a large market demand, which we will meet by equipping technology providers with the power to offer biometrics to more organizations on a global scale.”