Dell Dives into Managed Services with Apex Launch

Dell has officially claimed its stake in the managed services field with the launch of Dell Technologies Apex, the company’s designated brand for cloud services and advanced tech infrastructure.

The announcement marks a turn for the company, which is shifting focus to the MSP field to offer customers a one-stop shop for a variety of services. As a part of this release, Dell is hosting a virtual conference held today called “Dell Technologies World '' , which will primarily showcase the full range Apex solutions and offerings.

Some of the highlighted services that Dell Technologies Apex will offer customers include, cloud storage, analytics, and  support for major cloud platforms like Google Cloud or Microsoft Azure.. Dell also announced a new partnership with Equinix, which will enable business customers to take advantage of colocation services for data storage and security.

“We want to give you cycles back by making your infrastructure highly automated, multi cloud and as a service, so you can dedicate your time, and energy and investments to your data, your applications and creating business results and competitive advantage. That’s where Apex comes in, to bring together our cloud and as-a-service capabilities,” said Dell CEO Michael Dell on the virtual stage.

The company announced the release of Dell Technologies Apex last fall, marking the company’s official strategic shift to become major competition to brands including Cisco and HPE. Representatives of Dell have stated that Apex is simply the first step of the company’s transformation.

“This is just the beginning; we will continue to move and deliver as-a-service solutions across our entire portfolio as we move forward,” said Dell senior VP of product marketing Sam Grocott,“We do believe that simplicity and agility and control that we’re providing with Apex will help accelerate customers’ digital transformations. The customer feedback we’ve received has been tremendous. And we feel really strongly that we have the right as-a-service solutions at the right time to help customers and partners transform.”