Comings and Goings: Spectrotel Shows Commitment to Channel with New Key Hires


Comings and Goings: Spectrotel Shows Commitment to Channel with New Key Hires

By Erik Linask

Spectrotel has added four new members to its channel team in a show of continued commitment to and support for its channel partners as their customers’ needs continue to evolve. 

This has been a particularly challenging year for businesses with the unexpected changes in working conditions.  To manage these new conditions – which by all accounts will become permanent fixtures in most businesses at least to some degree – companies are revisiting their technology solutions and investing in modern solutions sooner than they otherwise may have.  Those who have invested in cloud solutions, are re-evaluating their current investments and making sure they are getting the most bang for their buck and are able to support their workforces, wherever they may be.  From networking and connectivity to cloud-based UCaaS to enhanced security services, businesses are finding new ways to leverage technology to maximize productivity and reduce costs.

Spectrotel believes that, while moving to cloud-based solutions adds efficiency, scalability, and flexibility for workforces, it can become a burden on resources, especially when IT teams and finance groups have to deal with multiple providers for service, support, and billing.  That’s why it has created what it says is a comprehensive solution offering to meet whatever technology needs businesses have and to help them meet the challenges of digital transformation head on.

I big part of that Part of that includes investing in its channel program.  As much as end customers are struggling to understand how to effectively leverage next-gen technologies, channel partners, too, are faced with having to react to an evolving industry and presenting customers with the right solutions at the right time.  To make sure its partners have the knowledge and tools to support their customers, whether those companies are looking for individual offerings or a complete suite of services, from UCaaS to SD-WAN to managed security and more.

“We understand that channel partners are grappling with a fast-changing technology landscape and provider ecosystem in order to be able to serve the needs of businesses that are working towards digital transformation and creating a next-generation workplace,” said Ross Artale, President and COO of Spectrotel. "That's why we have doubled down on our vision of Spectrotel leading the industry as a single-source provider for the solutions and thought leadership that can help partners meet the needs of the market.”

Spectrotel bills itself as a one-stop shop for all business communications, network, and managed services needs, giving its end customers a single source for their technology, a single point of contact, a single support organization, and a single monthly invoice to pay.  To make sure each customer has the best solutions for its unique needs, Spectrotel’s approach is to source the best available services based in individual customers’ needs, budgets, and geography, from a broad list of technology partners.

With the addition of these new hires, the company is further developing its channel program and ensuring it has the strategic resource to support partners from both product and support perspectives, enabling them to more easily navigate a constantly evolving technology landscape.  According to Artale, these additions to its Spectrotel’s channel program send a signal to the industry that the company is taking its game to a new level. 

The new additions to Spectrotel’s channel team include:

Michael Hou, Senior Vice President – Michael Hou is a 30-year veteran in the industry, having started his career at AT&T and holding many positions, including product management, business development, regulatory, and development management.  For the past two years, Michael led Windstream product management activities for all Resale and Enterprise Transport products.  Prior to that, Michael founded and was President of Broadview's wholesale division, where he leveraged Broadview's network and software to drive revenue growth and innovative products such as wholesale UCaaS.  Back in 2014, Spectrotel launched its cloud PBX service powered by Broadview.

Michael Zedosky, Vice President, Channel Sales – Michael is a 22-year veteran in the industry with 16 years in channel sales.  He started selling UCaaS back in 1998 for an Atlanta technology company, PTEK.  In 2002, he joined a Rochester, New York-based CLEC, where he rapidly progressed through the organization to become the VP of Channel Sales in 2005.  He spent a total of 9 years with Choice One/One Communications/EarthLink before being recruited to Comcast Business in 2012 where he spent 8 years in the Solution Provider Program, where he became Sr. Director, National Partner Programs working with the top master agents in the business on strategic growth initiatives and leading the National Partner Account Management team.

Kristina Pagano, Southeast Channel Manager – Kristina is an 11-year veteran in the industry who has helped many partners grow through the development and execution of strategic sales plans that are effective thanks to her experience in sales, recruiting, training, and managing regional a partner base.

For the past six years she has been responsible for developing channel sales through the VAR program for the sale of managed services such as SD-WAN, UCaaS, security, and all types of network connectivity.

Iris Martell, Channel Manager, Central Region – Iris is a 19-year channel management leader with a history of successfully managing indirect sale programs that has led to several top performer and over achievement awards to her credit. Prior to her roles at Comcast and Fusion Connect, Iris helped launch and grow other channel programs for multiple providers.

ITEXPO has always offered businesses the opportunity to learn and about and see firsthand the latest technologies that are driving innovations in business communications and collaboration.  Part of the TechSuperShow, ITEXPO, along with many of its collocated events, is coming to the brand new Miami Beach Convention Center, June 22-25, 2021.  Along with MSP ExpoSD-WAN ExpoFuture of Work Expo, and more, ITEXPO offers an unprecedented opportunity for education and networking for enterprises and SMBs, service providers and carriers, MSPs, and channel partners to explore the latest technologies that are driving business success.  

Edited by Erik Linask

Group Editorial Director

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