ADTRAN Expands ProCloud with BroadSoft, Others

ADTRAN wants to make clear that it’s moving to the cloud. In yet another sign of that strategic direction, the company this month unveiled its ProCloud Subscription Services Suite.

This suite brings under one umbrella ADRAN’s existing ProCloud Network Management solution; ProCloud Analytics, which it delivers in partnership with Purple; ProCloud Security, for which TitanHQ is a partner; and ProCloud Unified Communication, which is powered by BroadSoft. These ProCloud solutions are being brought to market exclusively through ADRAN’s managed service provider and value-added reseller partners.

The company came out with ProCloud a couple years ago with the introduction of a service to enable its service provider customers – even those without much knowledge about wireless networking – to get into the managed Wi-Fi business instantly and easily. That service is now known as ProCloud Network Management.

Since then it’s added to that with the customer analytics, security, and unified communications offerings. ProCloud Analytics provides businesses with real-time behavioral and demographic information about guest users on their Wi-Fi networks. ProCloud Security does content filtering. And ProCloud Unified Communications offers a broad range of functionality including cloud-based contact center, collaboration, and UC capabilities.

ADTRAN is providing the UC-as-a-service solution now to enable MSPs that might not otherwise be able to afford this kind of thing to deliver it to their customers, explained Parker Smith, director of business development for ProCloud services and solutions. He added that MSPs can opt to sell ProCloud Unified Communications under their brands.

The company delivers its services in collaboration with 3,500 channel partners, said Meggin Sawyer, vice president of business solutions and cloud services sales at ADRAN. She added that ADRAN continues to actively recruit MSPs and VARs.

“By building out solutions powered by industry leading vendors, ADTRAN is bringing together technology solutions that will help our partners grow and meet the changing requirements of the market,” said Sawyer. “The ADTRAN Subscription Services Suite is just one of many alliance solutions that will come from ADTRAN.”