Effortless Office Helps Take Business Beyond the Cloud

We all by now know the value proposition of the cloud – anywhere access via the Internet, automation and keeping software updated, better scalability, outsourcing resources so you can focus on your core competencies, and pay-as-you-go vs. capital expenditures.

Effortless Office offers all of the above – and more – with its Suite, Navigation, and Defense desktop-as-a-service offerings.

The Suite includes a wide range of functionality, but allows businesses to get started with select capabilities such as email and web hosting and expand as needed by adding from a range of other offerings such as managed Wi-Fi.

The company got its start as a managed service provider back in 2002. It was focused on the gaming and hospitality verticals, Benjamin Gayheart, president and founder of Effortless Office, explained in this video interview with me at ITEXPO last month in Ft. Lauderdale, Fla:

Then the economy crashed, he said, and the company reassessed the market and its own positioning, and it elected to leverage its data centers to provide small and medium businesses with enterprise-level products.

Security has always been a focus for the company, he added, so Effortless Office moved to make zero day-type security available to SMBs via a pay-as-you-go model. The Effortless Office Defense offerings can be used to monitor every threat, allow for the immediate isolation of threats and create a path to resolution, as well as enjoy the security of encrypted email.

“We are a service company,” added Gayheart in a follow-up interview with me after ITEXPO. “I have always believed that the customer is first.  Regardless of what we are providing our customers with regards to products, it is the customer experience that will result in a long- term partnership with them.  Without this core belief, we will just be another company, regardless of our product.  Zappos believes in five principles to inspire, engage and wow. If you can accomplish the wow, you have succeeded.