Altitude Tickets Turns to Faction Cloud

Altitude Tickets is making use of Faction’s Infrastructure as a Service (IaaS) cloud for its ticket sales.

The company was looking to save money by replacing its collocated servers with cloud services, turning to ePlexity. ePlexity in turn uses Faction’s cloud service under a white label agreement.

Altitude needed the extra capacity to handle the 140,000 ticket sales for Garth Brooks’ run of nine shows in Denver.

"Faction and ePlexity have helped us to create a hosting environment which better meets our needs in terms of both performance and cost efficiencies,"  Rick Schoenhals, vice president of information technology at Kroenke Sports & Entertainment, Altitude’s parent company. "We've also gained the flexibility to respond to business challenges more quickly with effective solutions that can directly target our business needs."

The move is part of the company’s shift from on-premises and collocated infrastructure to the cloud. One of the key selling points for cloud computing is its flexibility. Customers can scale up with high demand, but save a lot of money in slower periods by only paying for the capacity they need.

This flexibility really comes in handy for something as seasonal as live events. The reduced capital expenditures on new hardware generated higher revenues for the company.

"With the broad customization available on Faction's Cloud we were able to provide Altitude Tickets greater control, functionality and on-demand capacity," Luke Norris, CEO and founder of Faction, said. "We were excited to provide Altitude Tickets the cloud infrastructure backbone it needed to make their Garth Brooks World Tour shows a success."

Faction specializes in selling IaaS services to resellers such as ePlexity.

"We chose to re-sell Faction Cloud, because it is the only cloud service provider that is 100 percent channel centric. Their 'no compete promise' means I can build a business atop Faction's cloud infrastructure and be assured I will retain my customer relationships, contracts and branding," comments John Clendennen, CEO and Founder of ePlexity. "It was great working alongside Faction on behalf of Altitude Tickets."