New Kaseya MSP Survey Shows Market is Healthy and Growing

The global MSP market is healthy and growing steadily according to the annual MSP Global Pricing Survey from Kaseya. The company queried nearly 700 MSPs in more than 30 countries and found that a majority of successful service providers share some interesting common business practices.

It may not come as a big surprise, but higher pricing is a popular factor shared by the most successful global MSPs, according to Kaseya’s research. In fact, the company found that high-growth service providers typically seek large deals and implement value-based pricing for clients. These companies also tend to provide emerging and advanced services, revealing that this opens up opportunities to smaller providers looking to expand and evolve their portfolios to meet customer demand and differentiate offerings.

Kaseya, which specializes in IT management software to help MSPs manage their IT offerings and save money, also shared some other interesting findings from their annual survey. According to the company, the number of respondents in each managed service category increased from the previous year, indicating general growth for the entire market. Those increases were most evident for MSPs offering network and connectivity support, as well as cloud monitoring services and monitoring of client IT service levels.

The survey also found that more than 90 participants expect to maintain or increase their managed services pricing in 2015. Interestingly, less than 10 percent of respondents offer full BYOD or mobile device management (MDM) services and yet more than 20 percent of them expect to provide MDM services within the next six months.

“The MSP market is constantly changing as clients’ needs evolve, and successful MSPs need to continuously evolve their businesses to survive and thrive,” said Loren Jarrett, chief marketing officer for Kaseya. “This year’s survey shows us distinct patterns in the practices of higher growth MSPs, and it contains a wealth of data that service providers can use to benchmark their businesses and help with critical pricing and service decisions.”