From The Expert Feature Article
January 02, 2014

Awesome Cloud Services Aims at MSPs in 2014

Awesome Cloud Services’ New Year’s resolution is to redouble its efforts in the channel, and in particular go after MSPs. The 15-year-old cloud provider offers services on a white label basis so MSPs can brand them as their own.

Besides the while label services, Awesome is ready to help with sales and marketing as well. The cloud service is called AwesomeCloud and “enables channel partners to supply, offer and manage white label cloud services for their customers in a completely secure environment hosted at Verizon (News - Alert) Terremark’s NAP of the Americas datacenter,” the company said. “Our strategic hosted infrastructure services enable you, on behalf of your customers, to provision a range of managed and unmanaged white label cloud-based services such as Cloud Infrastructure, Business Continuity and Software Licensing.”

One sales tool was released in November called  “How to Sell Cloud Computing.” The guide includes overcoming customer objections, benefits of the cloud and the basics of cloud computing. “We’ve developed, all in one place, a handy tool to help up-and-coming cloud providers and established service providers alike offer cloud computing services to their client,” says Jess Coburn, Founder & CEO.

Awesome has an array of services including IaaS, disaster recovery and Microsoft (News - Alert) apps such as Office, Exchange, Lync and SharePoint. The biggest category, however, is clearly IaaS, and here Awesome has some new research to share.

According to its survey, IaaS is expected to grow 41.7 percent from 2011 to 2016. Meanwhile Software as a Service (SaaS (News - Alert)) which one would presume to be in high demand, is growing at a decent but comparatively meager 17.4 percent through 2016.

That sounds a bit odd as SaaS is far easier to implement than IaaS, which is pure infrastructure upon which you must place your computing tasks. SaaS, on the other hand, is pretty much ready to roll, unless it is a complicated application like ERP or CRM.

Virtualization is the essential basis of cloud service, and there is good news to report on that front, as by next year some 60 percent of all server loads will be virtualized. Another interesting finding is that the US almost dominates the cloud market, representing half of all worldwide cloud revenue. As far as apps go, CRM is plenty hot with 40 percent of CRM instances now in the cloud.

The overall cloud market is on a pretty steep trajectory. “The market size of Enterprise Cloud Based Services will increase from $18.3 billion in 2012 to $31.9 billion in 2017; the SaaS Applications and Services market will rise from $27 billion in 2012 to $67 billion in 2016; and the Public Cloud Storage market will increase from a 2012 figure of $5.6 billion to $12.2 billion in 2016,” Awesome argued. 

Edited by Cassandra Tucker

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