MSP Today Expert Feature
June 20, 2016

Aerohive's AdvantageMSP Partner Program Drives Managed Service Focus


Wireless services take up a lot of almost everyone's lives these days and for business, the move to wireless is perhaps even greater. So for those who want to provide wireless services—or even many wired services—it's a great time to pursue a chunk of market. To make it easier to go after these markets, Aerohive (News - Alert) Networks recently brought out its new AdvantageMSP program to make delivering managed services much easier by just focusing on simple connectivity issues, and letting the services come in later.

Aerohive has made network operations a lot simpler to work with over the years, but that's not enough for some businesses who'd like to treat wireless connectivity like a basic utility, like water, sewer and power. Many Internet service providers (ISPs) aren't prepared to go that far yet, so Aerohive can offer some material to help. That gives Aerohive's channel partners an opportunity to offer useful new services that more closely conform to what businesses actually want.

The AdvantageMSP program, meanwhile, offers up both new products and processes that allow businesses to be full managed service providers (MSPs) without having to run various processes that would yield a lot of extra overhead. Aerohive's Cloud Services (ACS (News - Alert)) can also be brought into the picture for added value, a service that was created with help from some of the biggest names in service provision like NCR and Verizon (News - Alert).

AdvantageMSP offers support for management as a service (MaaS) and wireless as a service (WaaS) breeds of service provision, and incorporates valuable functions like usage-based billing (UBB) tools, the ability to easily purchase licenses for both hardware and software alike, a complete management tool known as HiveManager NG that allows for complete visibility even when basic administration functions are outsourced and more.

Aerohive Networks (News - Alert)' vice president of global channels Michael O' Brien commented “The Aerohive Advantage MSP program is a natural extension to our program as we work to add incremental and enhanced business value through new and innovative joint services offerings.”

When businesses so clearly want a certain breed of service provided, those who aren't willing to provide it—or work toward providing as close a facsimile as possible—potential providers are leaving money on the table. Thus a move like Aerohive's represents a great step forward in potential profitability, and makes it easier to provide the services clearly desired. Sometimes even when it's obvious there's plenty of demand, it's still difficult to provide the service as supplying the demand would cost more than the revenue would generate. Aerohive takes some of that burden off suppliers and makes it easier to put the service in play.

Give the people what they want; that's the end lesson to take away here. Aerohive makes it easier than ever to supply some of this demand, and in so doing, makes it that much easier to realize potential revenue. 




Edited by Stefania Viscusi




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