MSP Today Expert Feature
May 31, 2016

365squared Launches New Messenger Service

Managed services provider 365squared announced earlier today that it is launching a new messenger service called 365 messenger. It is a cloud-based enterprise messaging platform that is especially appealing to businesses. The reason for this is, due to the fact that it is cloud-based, the platform requires no new hardware to be installed.

365squared is already a large entity, processing over 900 million SMS messages every year. 365messenger is meant to build on the features already offered. Among the new features, 365messenger contains a carrier grade routing engine, incredibly detailed billing and reporting systems, and an online portal of enterprises and channel partners.

“365messenger was the obvious choice to extend and enhance the already strong portfolio of international managed services we offer,” 365squared CEO Tonio Ellul said in a press release. “With the incorporation of this new product, our commitment to mobile network operators (MNOs), to help them secure the maximum revenue opportunity from A2P SMS services, is met and exceeded. We are very excited to launch 365messenger to the market.”

Another one of the big draws of 365messenger is the fact that it handles SMS messages internationally. This is important for enterprises, and the A2P SMS market is expanding every day, with markets emerging all over the world, for example in Cambodia and Uganda in recent months. This technology should be easily scalable, even in these less mature markets, because there is no need to invest in any more hardware or software. It also provides the benefits of analyzing SMS messages and delivery receipts for messages.

365squared’s new messaging service should see growth almost immediately after hitting the market. The wealth of features it offers in addition to the incredible ease of implementation should make it an attractive acquisition for new, growing, and established enterprises alike. 

Edited by Stefania Viscusi