Telstra Exec: Wholesale Carriers Must Innovate to Compete with OTT Services

By David Delony

The wholesale carrier market needs to innovate rather than stick to what’s worked in the past, according to Telstra global head of wholesale Peter Hobbs.

To succeed, carriers need to continue to support their traditional revenue streams while also embracing new, innovative services and customer types," Hobbs said while speaking at Carrier World in London. "While some may argue that the challenge for carriers is that their traditional operating models are not adapted to the more nimble Internet-orientated service experiences, it's undeniable that telecom wholesalers and technology go hand in hand."

Carriers are facing increasing competition from over-the-top services. While Netflix and Skype have a lot of users, those users are giving money to services that could have gone to carriers instead.

One advantage that wholesale carriers have is that they can allow telcos to offer services quickly without a lot of up-front costs and spending time building their own infrastructure.

Doing this successfully means being agile and being willing to invest in disruptive technologies. Hobbs said that carriers should take stock of their assets and capabilities, figure out how to take advantage of them and that they should focus on their customers rather than just focusing on revenue growth.

“The ability to be creative and rethink processes, operations and business models has not always come easy to many large telecom operators," Hobbs said.

Hobbs pointed to Telstra’s acquisition of video streaming and analytics provider Ooyala, saying it was a combination of Telstra’s global presence and experience with the energy of a Silicon Valley company.

Hobbs believed that there was room for carriers to innovate in a rapidly changing communications field.

“When looking at media services, carriers will be able to explore new forms of content and services as well as multi-screen integration," he said. "Also key is the enabling of technology platforms and business ecosystems, and extensive partnerships."

Edited by Maurice Nagle

Contributing Writer

Related Articles

IoT Time Podcast S.4 Ep. 21 Ericsson

By: Ken Briodagh    7/18/2019

In this episode of IoT Time Podcast, Ken Briodagh sits down with Warren Chaisatien, Global Director, IoT Customer Marketing, Ericsson, to talk about I…

Read More

Six Ways the Supply Chain Benefits From the IoT

By: Special Guest    7/17/2019

The Internet of Things (IoT) is changing the way we look at everything from cooking and storing food in the home to tracking products as they move fro…

Read More

Solar Energy and Cellular IoT in the Spotlight at AWS Summit

By: Ken Briodagh    7/16/2019

Eseye and SolarNow showcase power of connected technology to change lives

Read More

How Industrial IoT will Disrupt the Shipping Industry

By: Arti Loftus    7/16/2019

Cargo and liner ships transport more than $4 trillion USD worth of goods annually, representing a material of the gross domestic product (GDP) of just…

Read More

10 Rules for Cities Thinking About Automated Vehicles

By: Special Guest    7/12/2019

Introducing autonomous vehicles to urban areas such as big cities and small towns is a serious step that requires a lot of prior planning.

Read More