Masergy Explains Why Outsourcing is the Future at ITEXPO East 2014

By Allison Boccamazzo

Texas-based managed networking and cloud services provider Masergy has been up to quite a lot as of late, VP of Global Cloud Communications Dean Manzoori told MSPToday at Editor’s Day during ITEXPO East 2014. Not only has the company enjoyed a steady flow of healthy revenue, but the company is ramping up to bring a new, next-generational cloud communication suite to its loyal customer base.

“We are growing fast, both from a cloud communications perspective and from a network perspective,” Manzoori says.

It’s not all that surprising to hear of Masergy’s great success, though, seeing how the company is entrenched in a market on such a solid growth trajectory. In fact, the UCaaS market is projected to grow from its current $2.52 billion revenue to $7.62 billion by 2018, according to MarketsandMarkets. In its newest 2013-2018 UCaaS report, the industry pundit describes UCaaS as “a rapidly growing market” that is generating a lot of interest, adding that hosted services will be critical to driving the UC market as a whole.

Besides the numbers, there are plenty more reasons why managed services are set to take off, Manzoori says; for example, convenient payment options, unparalleled expertise and the fact that at the end of the day, every company could benefit from an outsourcer in some capacity.

One of the biggest benefits of managed services is that businesses never need to overinvest. For example, if knowledge workers only want to take advantage of a solution’s mobility features, they can without the company needing to tack on everything else that will likely go unused but paid for. “You can omit the complicated and costly deployments. You just subscribe to what you want, when you want, for the things you need to get done.”

Additionally, the beginning of a new calendar year means greater demand for tighter budgets and, at the same time, greater demand for higher operational efficiency. Outsourcing strikes the perfect balance between these two vital business needs. Handing things over to a service provider means businesses never have to overinvest in a large box because only a few users might need to use it, giving them more leg room to grow in the areas that matter most.

“It’s not [an enterprise’s] core competency to run a phone system,” Manzoori says. “Most companies consider equipment maintenance to be a drag. When you outsource, you get the latest technology, you don’t have to have the resources needed to support the system and, best of all, quality is guaranteed.”

Want to hear more from Manzoori? Be sure to check out “Successfully Transitioning Your Enterprise to UC: A Discussion on Options and Strategy,” where Manzoori will serve as a featured panelist. The panel session takes place Wednesday, January 29 at 1:30 PM.

Edited by Cassandra Tucker

Director of Brand Strategy

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