Datto Expands Hybrid Cloud Footprint to Europe

By Doug Barney

Datto has two things going for it: it pushes the newly popular notion of hybrid cloud disaster recovery, and it pretty much sells exclusively through MSPs, which MSP Today appreciates.

Now Datto is forging a wider path to Europe and the U.K. by buying distributor Paradeon Technologies, now called Datto UK.

Datto doesn’t plan on stopping at the European borders, but will continue building its international presence.

In the U.K., Datto plans to have a full service office offering marketing, sales and operations. This office will reach beyond the U.K. and also serve EU countries.

A big part of Datto’s MSP connection is education and here it will bring its Datto Academy classes to the U.K.

Paradeon should be quite up to speed as it has been selling Datto gear and services for two years.

As with Datto in the U.S., the new Datto UK will be 100-percent channel focused, and the channel for Datto only equals IT service providers, VARs and MSPS – plain Jane resellers need not apply. “By launching a dedicated office and full-time team, we will better serve our Datto Partners in the U.K.,” said Austin McChord, founder and CEO of Datto. “We’ve got ambitious plans to expand our offering into new markets across Europe and this acquisition will enable our companies to work even closer together as we move forward.”

Datto and Data

Datto, which provides disaster recovery and what it called Intelligent Business Continuity, takes a hybrid approach blending cloud and on-premises backup.

Clients use a Datto backup appliance installed on-premises, which backups the client data. This backup is then replicated to an off-site Datto data center.

The cloud aspect makes backup architectures simpler and easier, which is just what the doctor ordered, analysts said.

“At least 15 percent of SMBs are doing absolutely no data back-up, according to IDC, and another 60 percent are only backing-up data on local, onsite storage devices,” argues a white paper from the FactPoint Group, entitled “Best Practices for Backup Disaster Recovery for SMBs.”

“IDC’s annual Digital Universe study predicts that the amount of data being stored will more than double every two years and could grow by 50 times by the year 2020,” the paper continues.

FactPoint sees the cloud as solving many SMB storage problems. “The recent arrival of the ‘storage cloud’ allows companies to stash their important data away from their physical locations. BDR in the cloud opens the way for smaller companies to achieve two tiers of back-up disaster recovery. In two-tiered back-up, data is stored first on site (or at a nearby service provider’s secure facility) and then at a distant facility out of harm’s way, such as a back-up data center or the cloud. The onsite storage allows for quick access to key data if hardware fails (instant restore or “hot” restore), while the off-premise site stores data that might take hours or days to recover, but at least it’s there,” argues the FactPoint Group paper. “Many cloud providers are enabling companies to create both onsite “hot” back-up matched with a secondary cloud back-up solution. This best of both worlds offers a best practice for BDR.7 Even small companies should consider two tiers for backing up their data.”

Edited by Alisen Downey

MSPToday Editor at Large

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