Hybrid Cloud MSP Datto Broadens Partner Reach

By Doug Barney

Datto, a disaster recovery vendor that leverages virtualization and the cloud to protect data, has always been about its partners. In fact, Datto sells only through its 5,000+ partners.

Now the company is announcing new tools to deepen those relationships and offer more help to its managed service providers (MSP), IT Service Providers, and Value Added Reseller (VAR) channel partners.

The new partner tools include training resources, an enhanced partner portal and custom marketing support.

“These tools are something we have been working on for a long time,” said Austin McChord, CEO and founder of Datto, Inc. “Our partners are the life blood of our business and without them we wouldn't be able to function. Our new Partner Portal has been in development for over a year and is built with direct input from our partners. We are excited to see how partners put these tools to work, to grow their businesses and help their end clients succeed.”

The new portal includes marketing tools and resources, as well as better device tracking and reporting.

Datto is also expanding its customer support hours, and enhancing its technology support with a new “Quick Start Install Service program in which a Datto Sales Engineer will provide Partners with a comprehensive, step-by-step walkthrough of their first Datto SIRIS or Datto SIRIS Lite implementation,” the company said.

SIRIS is Datto’s main backup and disaster recovery tool.

On the training side, the company is adding a webinar series on sales and marketing.

Finally, Datto is holding its first ever partner conference this September.

Datto believes training is critical to an MSP’s success. “Managed service providers (MSP) have a tremendous responsibility to protect their clients’ data in the midst or the aftermath of a disaster. Specifically, MSPs not only keep a business’s IT network running at peak performance, but they can also customize disaster recovery plans, take the hassle out of managing and maintaining a business’s IT system and allow clients to be confident that their data is protected. But an MSP is only effective if it’s properly trained in the services and devices they provide,” company argued.

The Datto Approach

Datto uses a hybrid cloud approach to protecting data. Here data is stored where it is created such as on a PC or server. It is backed up on an on-premises Datto NAS appliance. Then this data is replicated to the cloud.

What’s different about this hybrid cloud approach is that the two tiers of backup data is actually held in virtual machines that don’t just contain the data, but the environment that surrounds it and makes it useful. This way, in the event of a crash, the VM is activated and business continues as usual.

With Datto, virtual and physical machines are all protected, and recovery time is almost instant.

Edited by Braden Becker

MSPToday Editor at Large

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