|[April 01, 2019]
Twilio for Salesforce Offers an Enhanced Way to Engage Customers via SMS
Inc. (NYSE: TWLO), the leading cloud communications platform, today
announced it has launched an app on Salesforce AppExchange that allows
organizations using Salesforce to easily send and receive SMS messages
directly from their Salesforce CRM. Hundreds of customers, including
LiveDifferent, Philadelphia School Partnership, and CauseMic are already
using Twilio (News - Alert) for Salesforce to engage their customers and constituents.
To learn more, visit Twilio.com/salesforce.
Twilio for Salesforce offers out-of-the-box SMS messaging globally, with
instantly familiar and flexible tools designed for both
Lightning Experience and Salesforce Classic. Organizations can use the
Salesforce data they already track to create relevant, contextualized
engagements with their audience and report on results - all within the
Salesforce Platform. For example, LiveDifferent, a Canadian nonprofit
that runs youth volunteer trips all around the world, uses Salesforce to
manage participant data. Now, they're using Twilio for Salesforce to
notify students about upcoming trips on the channel they prefer.
"Twilio for Salesforce makes it easy for us to connect with students
over SMS at scale, and maintain the context of each conversation through
Salesforce," said Ashley Smart, director of operations at LiveDifferent.
Twilio for Salesforce combines the progammability of Twilio with the
out-of-the-box functionality of Salesforce, uniting the power of
developers and Salesforce administrators. With the included Twilio API
library, Salesforce developers can extend Twilio for Salesforce to the
rest of Twilio's communication channels and server-side developer tools,
and embed fully customized communication experiences within their
"Twilio originally built this product to serve the many nonprofit
customers Twilio and Salesforce share," said Charlie Weems, product
manager for Twilio for Salesforce at Twilio.org. "Nonprofits were
seeking to connect with people over SMS, but didn't have the time or
resources to build an integration from scratch. In the first few months
we saw interest from hundreds of commercial companies - from small
businesses to Fortune 500 enterprises - so we're releasing it as an app
on Salesforce AppExchange to enable organizations to quickly add SMS to
help power their engagement strategy."
"Twilio for Salesforce was a snap to set up and integrate text messaging
into our Salesforce instance," said Sam Davidson, manager of data and
analytics at Philadelphia School Partnership. "With Twilio for
Salesforce, families can engage with us on their preferred channel."
"We are happy to welcome Twilio for Salesforce onto the AppExchange, as
they provide customers with an exciting new way to reach customers,"
said Mike Wolff, SVP, ISV sales, Salesforce. "The exponential growth of
the AppExchange underscores the enormous opportunity the entire
Salesforce ecosystem has in creating cutting-edge solutions and driving
This integration builds on Twilio's existing relationship with
Salesforce. Salesforce is a customer, partner and investor in Twilio.
Twilio also powers Salesforce Lightning Dialer which allows businesses
to call customers directly via the Salesforce application, powered by
About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage in
entirely new ways. With more than 5,000 solutions, 6 million customer
installs and 80,000 peer reviews, it is the most comprehensive source of
cloud, mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.
Salesforce, AppExchange and others are among the trademarks of Salesforce.com,
Millions of developers around the world have used Twilio to unlock the
magic of communications to improve any human experience. Twilio has
democratized communications channels like voice, text, chat, email and
video by virtualizing the world's telecommunications infrastructure
through APIs that are simple enough for any developer to use, yet robust
enough to power the world's most demanding applications. By making
communications a part of every software developer's toolkit, Twilio is
enabling innovators across every industry - from emerging leaders to the
world's largest organizations - to reinvent how companies engage with
View source version on businesswire.com: https://www.businesswire.com/news/home/20190401005273/en/
[ Back To Contact Center on Demand Homepage's Homepage ]