|[November 15, 2018]
Ciena Launches Groundbreaking Ciena Partner Network
To accelerate customers' transition to more adaptive networks, Ciena
(NYSE: CIEN) has enhanced its award-winning channel partner program to
better align with the rapidly changing IT landscape. With the new Ciena
Partner Network (CPN), Ciena is moving away from traditional, "one-size
fits all" partner programs to a new collaborative and personalized
approach, which is designed to enable and reward all partner business
models from a single platform. The CPN program enables Ciena partners to
uniquely respond to technology disruptions and market transitions,
capture new opportunities, and offer specialized services and solutions.
Companies are automating and/or virtualizing their IT environments to
remain competitive, and channel partners' business plans and training
programs must continually adapt to intercept this opportunity. To
facilitate this requirement, Ciena's CPN, the newly unified partner
ecosystem and program, will provide greater flexibility and
customization to all partners inclusive of managed service providers,
resellers, integrators, distributors, or service partners.
Built for emerging and future channel market conditions, the CPN
program gives partners in-depth, customizable training, enablement
resources and collaborative joint business planning - all specifically
tailored to the partners' business requirements. It enables partners
to reduce time to market, drive incremental sales, expand technical
expertise, and deliver measurable outcomes.
In addition, Partner Academy, Ciena's pioneering training and
certification program, guides partners on personalized learner
journeys to expand their expertise by offering the same in-depth,
comprehensive sales and technical training as Ciena staff.
Solution Enablement Toolkits (SETs) provide a collection of sales,
marketing and services development resources that enable partners to
build specialized Data Center Interconnect (DCI) and Ethernet
offerings based on Ciena solutions. Resources include: training,
market insights, competitive intelligence, geo-targeting, sales
playbooks and exclusive access to industry analysts.
Ciena will onboard more than 200 highly specialized, industry-leading
partners into the Ciena Partner Network including Anycomm, CenturyLink (News - Alert),
Comcast, Kapsch, LightRiver, Windstream and Zayo.
"Our new partner program complements our Adaptive Network approach to
help Ciena clients and partners adapt to changing market conditions.
By moving away from the traditional program structure to a more
collaborative, personalized and empowering approach, our CPN program
delivers unprecedented flexibility and customization that harnesses
the unique value of each partner."
Glaser Cheek, Vice President, Global Partners and Alliances at Ciena
"The networking solutions market is increasingly competitive today,
and salespeople need to lead with insight that shows how a given
solution will benefit their customers' business. With its new best
practice partner program, Ciena is providing its partners with the
ability to do just that. It offers partners a combination of online
and offline research, sales tools, and training that specifically
address partners' key selling challenges."
Page, Vice President, GlobalData
"After previewing the Ciena Partner Network program, I was very
pleased to see that Ciena is taking a more flexible and customized
approach to support how my business is changing and how it will
continue to evolve in the coming years. We welcome this shift away
from traditional partner programs and look forward to seeing immediate
and mutually profitable results in partnership with Ciena."
Il Kim, Senior Vice President of Sales, Anycomm
"We understand the power of data and its ability to help us look at
our technology solutions so we can deliver the right mix of
automation, intelligence and scale within the network to help our
customers achieve their business goals. Through the changes made to
the Ciena partner program, we now have greater flexibility to use data
and insights to implement adaptive networking solutions for our
- Garrett Gee,
Vice President, Indirect, Strategic Partnerships and Alliances,
"Over the past several years, our partnering relationship with Ciena
has helped drive demand and create new content for Comcast Business.
We look forward to a continued strategic relationship and exploring
the new aspects of the Ciena Partner Network Program."
Dorf, Vice President, Enterprise Marketing, Comcast Business
"Colt's partnership with Ciena has been instrumental to our success.
Ciena's people are extremely dedicated and they have now provided a
personalized global program and joint value proposition backed by a
strategic business approach to drive activities that help generate
sales pipeline and bookings across all Colt segments. Starting with
in-depth training on a global scale all the way through sales and
event execution, the Ciena Partner Network program will continue to
help accelerate our growth. These program elements are key to our
strategic alliance and Ciena is setting an example of how a partner
ecosystem should work."
Duim, Global Director Business Development & Partner Ecosystem, Colt
"Kapsch is thrilled to be a member of the Ciena Partner Network. We
believe in Ciena's Adaptive Network vision, as our customers
increasingly require networks that grow smarter, more agile, and more
responsive. As we continue to build out complex Ciena-based network
solutions and services and extend into more markets, the
forward-thinking CPN program strengthens our ability and uniquely
allows us to accelerate our value to clients."
Arweiler, Managing Director Kapsch BusinessCom GmbH
"Not only is CPN a winner for Ciena, it is for us and our customers,
as well. Ciena realized that to deliver upon the promise of Adaptive
Networks, they needed an innovative program that was built
specifically for the task, and one that was geared to the future.
Cookie cutter programs built around a VAR model work in some
environments, but to deliver full value to our markets it takes more
than that. Combining cutting edge technology with a multifaceted
partner like us with sector expertise in designing, deploying and
integrating programmable infrastructure, and in software control,
automation and integration, is what's needed. By collaboratively
planning segment support, we will better leverage each of our
strengths to the market's benefit."
Jonas, President of Global Customer Operations for LightRiver (News - Alert)
"Ciena has always been a collaborative partner and industry leader.
The CPN program takes this up a level because it recognizes our own
company's unique business model. Partnering with Ciena allows us to
deliver an industry leading innovative and trusted solution portfolio
to our customers, while the additional enablement tools will allow us
to address joint business planning - identifying new markets and
solution/service sets and marketing new high impact and differentiated
Nishimoto, Vice President of Products and Marketing, Windstream (News - Alert)
Ciena (NYSE: CIEN) is a networking systems, services, and software
company. We provide solutions that help our clients create more adaptive
networks in response to the constantly changing demands of their users.
By delivering best-in-class networking technology through high-touch
consultative relationships, we build the world's most sophisticated
networks with automation and scale. For updates on Ciena, follow us on
Twitter (News - Alert) @Ciena,
Insights blog, or visit www.ciena.com.
Note to Ciena Investors
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along with other disclosure channels that we use. This press release
contains certain forward-looking statements that are based on our
current expectations, forecasts, information and assumptions. These
statements involve inherent risks and uncertainties. Actual results or
outcomes may differ materially from those stated or implied, as a result
of risks and uncertainties, including those detailed in our most recent
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statements include statements regarding our expectations, beliefs,
intentions or strategies and can be identified by words such as
"anticipate," "believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," and "would" or similar words. Ciena assumes no
obligation to update the information included in this press release,
whether as a result of new information, future events or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181115005102/en/
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